Case Studies

Executive Coaching - Non-Profit

The CFO of a not for profit company left the company at a critical time. The company had been developing an enabling technology, which they planned to introduce as a profit driven part of their business. Due to the sensitive nature of such an investment, the CFO was one the restricted group of key contributors from the executive team which had been working on the strategy since its inception. As a result, very little information was able to be shared with people in the finance organization. And, since the CFO had not developed a successor as a priority, there was no one who could step in to fill the void. The Director of Finance had been hired by the exiting CFO less than a year earlier with the expressed expectation that he was being hired as the CFO's successor. The President of the company was confident in the Director's ability, but struggled with the thought that he was not seasoned enough at that point to take on the leadership role, especially with the additional demands of the for profit strategy, which was viewed by the Board of Directors as a critical path objective. With considerable thought and counsel from the board and others, he decided to ove forward with a conditional plan to promote the Director based on demonstrated performance and commitment to development plan. ma

Solution Milestones:

  • We were hired to develop a plan for approval by the President to assess and recommend actions to prepare the Director to immediately begin to take on greater responsibility with support for promotional consideration within the year.
  • Initial evaluation of overall performance and leadership characteristics were conducted along with a restricted 360 feedback assessment based on organizational considerations as specified by the V.P. of Human Resources in collaboration with the President.
  • The evaluation included the development of a Job Description for the CFO position to set a benchmark for the key performance requirements of this changing position, approved by the President.
  • Recommendations included confirmation of MBA educational course work in progress, observation and one

I have drafted this letter to share with you the tremendous positive impact Norman’s Executive Coaching services have had on me, the department that I lead and the company at large.

I began to work with Norman in 2013 as an Executive Coach; I was seeking his advice to chart the vision for Finance as the company was growing quickly. As part of the process Norman conducted a 360 Degree assessment by interviewing my colleagues at the Executive level as well as our CEO. This exercise would help me gain valuable insight as to what they felt my strengths and areas for improvement were in role of CFO. In addition, he worked with me on a personality profile to better understand how my style would work within the organizational culture and expectations of my role. This was an enlightening experience that set the tone for the areas that I would be working on to achieve a higher level of success within the organization.

Marianne Caserta, CPA, CGMA, MBA,
Chief Financial Officer

Executive Coaching & Consulting - Boston, MA

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