Challenge Your Thinking

I Want to take my business to the next level But!

We often hear a business owner say "I want to take my business to the next level, But!" Some of the more common buts go like this But, I'm concerned that some of the people who work for me don't have what it takes. They have difficulty following procedures, spend time on unimportant tasks, and have trouble thinking for themselves, let alone out of the box. And, they look to me for all of the important answers. With those issues, taking the business to the next level will be difficult if not impossible, and certainly not in the owner's time frame.

What the owner needs are some partners. When I say "partners", I don't mean legal partners with a financial investment in the business. I mean people who have an emotional investment in the business. Successful business people find ways to make people feel like owners even though they're not. As the owner of the business, you may never have a team that's as passionate as you are about growing. However, there are things you can do to dramatically increase your team's level of ownership and passion.

Here are some ways to make that happen:

  1. Conduct Joint Planning & Goal Setting

I have drafted this letter to share with you the tremendous positive impact Norman’s Executive Coaching services have had on me, the department that I lead and the company at large.

I began to work with Norman in 2013 as an Executive Coach; I was seeking his advice to chart the vision for Finance as the company was growing quickly. As part of the process Norman conducted a 360 Degree assessment by interviewing my colleagues at the Executive level as well as our CEO. This exercise would help me gain valuable insight as to what they felt my strengths and areas for improvement were in role of CFO. In addition, he worked with me on a personality profile to better understand how my style would work within the organizational culture and expectations of my role. This was an enlightening experience that set the tone for the areas that I would be working on to achieve a higher level of success within the organization.

Marianne Caserta, CPA, CGMA, MBA,
Chief Financial Officer

Executive Coaching & Consulting - Boston, MA

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